Postpartum skincare.

For skin after pregnancy.

Pregnancy stretches and changes your skin in a matter of months. After birth, many people notice a softer, looser-feeling tummy, stretch marks, dryness and skin that doesn't quite feel like their own yet.

Skincare can't remove stretch marks or excess skin. A gentle, consistent routine can support hydration, comfort and the appearance of firmness while your body recovers.

After pregnancyTummy changesStretch marksDry skin
Shop the complete systemSee the routine

Last updated: October 2026

Woman holding Evolve Serum against her stomach
Skin in Evolution™
Serum being applied to the neck with a dropper
  • 5 stagesSix steps, from the shower to bedtime
  • 12–18 weeksHow long each product can last
  • 30 daysMoney-back guarantee on every order
  • Founder-ledMade for skin in rapid change

What changes.

After pregnancy.
Evolve Serum being applied to a postpartum tummy with stretch marks
Real postpartum skin
Body serum being applied to the upper arm

During pregnancy your skin stretches to make room, often quickly. Hormones shift dramatically too, which can affect hydration, oil levels and how resilient your skin feels. After birth, the stretched area, usually the tummy, can feel soft, crepey or loose while your body recovers.

Many people see gradual change over the first year. A routine focused on hydration, elasticity-focused care and barrier comfort supports your skin through that time.

What people often notice

Every pregnancy and every body is different. How your skin responds depends on a mix of factors, most of which you can't control.

What affects how skin responds

  • Genetics
  • Age
  • Number of pregnancies
  • Size of bump
  • Weight change
  • Hydration
  • Sun exposure

Where people often notice it

  • Abdomen
  • Arms
  • Décolletage
  • Face
  • Neck

What skincare can do.

And what it can't.

A gentle routine can support how your skin looks and feels while your body recovers. Here's what that means in practice.

If your skin feelsA routine can support
Dry or tightHydration, comfort and a stronger-feeling skin barrier, so skin feels less tight.
Soft or loose-feeling tummyThe appearance of firmness and elasticity with Collagen Architect Serum and Regenesis Complex.
Stretch marksSofter, better-moisturised skin. Skincare can't remove stretch marks, but it can help skin around them look smoother and feel more comfortable.
Dull or unevenVisible renewal and radiance with bakuchiol, a gentle plant alternative to retinol.
Tired-looking faceHydration for the face and neck, plus the Renaissance Infusion Eye Patches for the under-eye area.

The honest bit

What skincare can't do

No skincare can remove stretch marks, excess skin or separated tummy muscles (diastasis recti). If you're worried about your recovery, your GP, midwife or health visitor is the right first stop.

Skincare sits alongside that, supporting how your skin looks and feels.

The routine.

Five stages. Six steps.

The Skin in Evolution™ routine runs from your morning shower to bedtime. Each stage does one job, and each one builds on the stage before it.

  1. STAGE 1 · STEP 1Morning · after your shower

    Hydration Continuum Gel

    Hydration comes first, straight after your shower, ready for everything that follows.

  2. STAGE 2 · STEP 2Morning

    Collagen Architect Serum

    Supports the appearance of firmness and elasticity, from the face down to the abdomen.

  3. STAGE 3 · STEP 3Evening · before skincare

    ElastiK° Skin LED Face + Neck Mask

    234 LEDs across the face and neck, on clean, dry skin. Start at 5 minutes and build to 10.

  4. STAGE 4 · STEP 4Evening

    Regenesis Complex

    Peptides and hydroxyproline for skin that feels less firm. A small amount on any area that concerns you.

  5. STAGE 4 · STEP 5Evening · with Regenesis

    Evolve Serum

    Bakuchiol and plant oils for smoother, more even-looking skin, without retinol.

  6. STAGE 5 · STEP 6Bedtime

    Resilience Matrix Night Cream

    Ceramides and plant butters support the skin barrier overnight.

Two extras sit alongside the routine: the Peptide Solstice Day Cream for daytime moisture under SPF and make-up, and the Renaissance Infusion Eye Patches for a tired-looking under-eye area. Each product lasts 12 to 18 weeks with daily use. Please note: the LED Face + Neck Mask is not suitable during pregnancy.

Read the full routine guideSee every ingredient

Not sure where to start?

Start with what you notice.

If you're seeing several changes at once, the full system covers every stage. If one concern stands out, start with the product made for it and build from there.

Woman looking after her skin at home
Real skin stories

Listening first.

Built with mums.

I'm not going to pretend I know what it's like to carry a baby. What I do know is how it feels when your body changes quickly and your skin doesn't keep up, and that's where ElastiK° started.

For everything else, I listen. I speak to medical experts every day, and to mums in our community about how pregnancy and birth have changed their skin. Those conversations shaped this routine, and we brought them into our pre-launch trial, which included people going through postpartum change.

This page is built on what they've told us.

Marc McKee, founder

See our trial

Postpartum skincare FAQs.

Straight answers.
What is postpartum skincare?

Postpartum skincare is skincare built around the changes many people notice after pregnancy, such as a softer or looser-feeling tummy, stretch marks, dryness and skin that feels less resilient. It focuses on hydration, barrier comfort and the appearance of firmness and elasticity.

Why does my skin change after pregnancy?

Your skin stretches to make room during pregnancy, often quickly, and hormone levels shift dramatically. After birth, the stretched area can feel soft or loose while your body recovers, and hormonal changes can affect hydration and how resilient skin feels.

Can skincare get rid of stretch marks?

No skincare can remove stretch marks. A consistent routine can keep skin hydrated and supple, helping the skin around them look smoother and feel more comfortable over time.

Can I use ElastiK° while pregnant or breastfeeding?

Our skincare is topical, not a medicine, but we always recommend checking with your GP, midwife or pharmacist before starting any new skincare while pregnant or breastfeeding, and avoiding the breast area while you're feeding. The LED Face + Neck Mask is not suitable during pregnancy.

When can I start a postpartum skincare routine?

Whenever you feel ready, often in the weeks after birth. Don't apply products to broken skin or healing wounds, including a C-section scar, until it has fully healed and you've been given the all-clear.

Where can I use the products?

Hydration Continuum Gel can be used on the face, neck, décolletage and arms, and Collagen Architect Serum on those areas plus the abdomen. Regenesis Complex can go on any area that concerns you, using a small amount, and Evolve Serum can be used anywhere. Resilience Matrix Night Cream is for the face, neck and décolletage. Each product page lists its use areas.

How long does each product last?

With consistent daily use, each product lasts 12 to 18 weeks. If you use the routine across larger areas such as the abdomen or arms, you'll get through products more quickly.

Which ElastiK° product should I start with?

If you're noticing several changes at once, the Complete Skin in Evolution™ System gives you all five stages in one box, for as little as £1.59 a day. If one concern stands out, start with the product made for it: Collagen Architect Serum for softer, less firm-feeling skin, Evolve Serum for dull or uneven-looking texture, or Hydration Continuum Gel for dryness and tightness.

The whole routine.

In one box.

All five stages, from the shower to bedtime, for as little as £1.59 a day. Backed by our 30-day money-back guarantee.

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