Skincare for men.

For skin that's changing fast.

Lose a lot of weight quickly, on Mounjaro, Wegovy or any other way, and your skin doesn't get the memo. The face can look drawn and older. Skin on the stomach, chest and arms can loosen. Stretch marks you never noticed show up. Most men don't expect it, and most skincare isn't made for it.

ElastiK° Skin was built by a man going through exactly this. It's a five-stage routine, numbered so there's no guessing, that supports hydration, comfort and the appearance of firmness while your body changes.

GLP-1 weight lossWeight lossMaintenanceTraining
Shop the complete systemSee the routine

Last updated: October 2026

Man applying serum to his forehead
Skin in Evolution™
Glen applying serum
  • 5 stagesSix steps, from the shower to bedtime
  • 5 minutesMorning routine, start to finish
  • 30 daysMoney-back guarantee on every order
  • Founder-ledBuilt by a man who lost nine stone

What changes.

And why.
Hands on looser skin on a man's stomach
After nine stone

When weight comes off fast, the fat under the skin goes before the skin itself can adapt. Collagen and elastin, the fibres that give skin its bounce, were stretched while the weight was on and don't spring back on their own. Add the normal slowdown in collagen production after 30, and the result is skin that looks thinner, looser and drier than it did.

Men have thicker skin than women on average, which helps, but also lose collagen steadily from their twenties on. The jawline, neck and stomach are usually where it shows first.

What men often notice

Everyone's different, and it depends on how much you've lost and how fast. These are the changes men in our community mention most.

Common skin changes

  • Drawn-looking face
  • Looser jawline
  • Looser stomach skin
  • Stretch marks
  • Dryness
  • Rough texture
  • Dull skin
  • Looking older

Where men often notice it

  • Face
  • Jawline
  • Neck
  • Chest
  • Stomach
  • Arms

What skincare can do.

And what it can't.

A targeted routine can support how your skin looks, feels and copes with change. Here's what that means in practice, without the marketing.

If you've noticedA routine can support
Looser skin on the face or jawlineThe appearance of firmness and elasticity on the face, neck and jaw, with daily use.
A thinner, older-looking faceHydration and plumper-looking skin, so the face looks less drawn as weight comes off.
Looser skin on the stomach, chest or armsCollagen Architect Serum and Regenesis Complex are made for the body as well as the face.
Stretch marksSmoother, more even-looking skin where marks have faded to silver. Nothing removes them, and we won't say otherwise.
Dry, rough or dull skinComfort and a stronger-feeling skin barrier, especially if you shave or spend time outdoors.

The honest bit

What skincare can't do

Skincare can't remove excess skin. If you've lost a lot of weight and have folds of excess skin, that's a conversation with a GP or a surgeon, and we'd rather you had it than spent money hoping a serum would do it.

What skincare can do is support how the skin you have looks and feels: more hydrated, more comfortable, and firmer-looking with consistent use.

The routine.

Five stages. Six steps.

Numbered by stage, from your morning shower to bedtime. Each product does one job and builds on the one before it. Morning takes about five minutes.

  1. STAGE 1 · STEP 1Morning · after your shower

    Hydration Continuum Gel

    Hydration first, on the face, neck and arms. Light, absorbs fast, no residue.

  2. STAGE 2 · STEP 2Morning

    Collagen Architect Serum

    Supports the appearance of firmness and elasticity, from the face down to the stomach. Then your SPF.

  3. STAGE 3 · STEP 3Evening · before skincare

    ElastiK° Skin LED Face + Neck Mask

    234 LEDs across the face and neck, on clean, dry skin. Start at 5 minutes and build to 10.

  4. STAGE 4 · STEP 4Evening

    Regenesis Complex

    Peptides and hydroxyproline for skin that feels less firm. A small amount on any area that concerns you.

  5. STAGE 4 · STEP 5Evening · with Regenesis

    Evolve Serum

    Bakuchiol and plant oils for smoother, more even-looking skin, without retinol.

  6. STAGE 5 · STEP 6Bedtime

    Resilience Matrix Night Cream

    Ceramides and plant butters support the skin barrier overnight.

Two extras sit alongside the routine: the Peptide Solstice Day Cream for daytime moisture under SPF, and the Renaissance Infusion Eye Patches for tired-looking eyes. Each product lasts 12 to 18 weeks with daily use on the face and neck.

Read the getting started guideSee every ingredient

Not sure where to start?

Start with what you notice.

If you're seeing several changes at once, the full system covers every stage. If one thing stands out, start with the product made for it and build from there.

Man applying serum to his face under red LED light
Marc, our founder

Nine stone down.

Built from experience.

I lost nine stone (57kg) on GLP-1 treatment, and my skin changed faster than I expected: my face, my neck, my stomach. Nothing on the shelf was made for skin changing that quickly, and nothing in the men's aisle came close.

So I worked with experienced cosmetic chemists to build the routine I needed, and tested it with eleven people before launch. The results are published in full.

There's still a possibility I may need surgery, and I've always been realistic about that. But this routine has helped me maintain my skin in a way it otherwise wouldn't have.

Marc McKee, founder

See our trial

Men's skincare FAQs.

Straight answers.
Is 'Ozempic face' a real thing for men?

Yes. It's the drawn, older-looking face some people notice after rapid weight loss on GLP-1 medication, and it isn't a side effect of the drug itself. Fat under the skin goes, and the skin above it doesn't shrink as fast. Men tend to notice it along the jawline, under the eyes and at the temples.

Can skincare tighten looser skin after weight loss?

No, and anyone who tells you it can is selling something. Skincare can support hydration and the appearance of firmness and elasticity, which makes a visible difference to how skin looks and feels. Significant excess skin is a surgical question, and we say so on every page.

I've never used skincare. Is this complicated?

Two products in the morning after your shower, two or three in the evening. The morning takes about five minutes. Everything is numbered by stage, and the getting started guide walks through it step by step.

Does it work with shaving?

Yes. Shave first, rinse with cool water, then apply Hydration Continuum Gel and Collagen Architect Serum as normal. If your skin is reactive after shaving, give the gel a minute to settle before the serum. None of the products contain alcohol-heavy astringents.

Will it feel greasy or smell like a perfume counter?

The gel and serums absorb quickly and leave no residue. Most formulas carry a light fragrance from natural plant oils rather than added perfume. Allergens are listed on every label, and we'd always suggest a patch test.

Can I use it on my stomach and chest?

Yes. Collagen Architect Serum can be used on the face, neck, décolletage, arms and abdomen. Regenesis Complex and Evolve Serum can go anywhere that concerns you, including the stomach and thighs. Using them on larger areas means you'll get through products faster than the usual 12 to 18 weeks.

Do I need the LED mask?

No. The skincare works on its own. The mask is Stage 3 for people who want to add it. It's ten minutes on clean, dry skin before your evening products, and the only step where you get to sit still.

Which product should I start with?

If you're seeing several changes at once, the Complete Skin in Evolution™ System gives you all five stages for as little as £1.59 a day. If one thing stands out, start there: Collagen Architect Serum for looser or less firm skin, Evolve Serum for stretch marks and rough texture, or Hydration Continuum Gel for dryness. Or take the 60-second quiz.

The whole routine.

In one box.

All five stages, from the shower to bedtime, for as little as £1.59 a day. Backed by our 30-day money-back guarantee.

  • Our bestseller

    Complete Skin in Evolution™ System

    Your body transformed. Your skin deserves to catch up. You did the hard work. But GLP-1 weight loss changes your skin in ways ordinary skincare was never built for. This is the five-stage routine I wish I'd had — every product with a purpose, working as one.

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